Privacy policy

Last updated: 20 August 2026

My Red Thread Tales operates this store and website and provides personalised keepsake products and related services.

Our keepsakes can contain personal and meaningful information, including family photographs, names, messages and memories. We understand the trust involved in sharing this information with us and take care in how it is collected, used, stored and shared.

My Red Thread Tales is powered by Shopify, which enables us to provide our online store and ecommerce services.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and disclose it, and the choices available to you.

Personal Information We Collect or Process

Personal information means information that identifies you or another person, or that could reasonably be linked to an identifiable person.

Depending on how you interact with My Red Thread Tales, we may collect or process:

  • Contact details, including your name, email address, phone number, billing address and delivery address.

  • Payment and transaction information, including information associated with your purchases, payments, refunds or other transactions. Payment card information is generally processed by our payment providers rather than stored directly by My Red Thread Tales.

  • Account information, where you choose to create or use a customer account.

  • Order information, including the products you purchase and information required to fulfil your order.

  • Personalisation information, including names, relationships, book selections, written messages, memories, dedications and other information you provide for inclusion in your personalised keepsake.

  • Photographs and other files you upload for use in your personalised keepsake.

  • Information about other people, including children, family members, friends or other people you choose to include in your book.

  • Communications with us, including information you provide when contacting us with an enquiry, providing feedback or requesting customer support.

  • Device information, including information about your device, browser, IP address and network connection.

  • Website usage information, including how and when you interact with our website and services.

  • Marketing preferences, including whether you have chosen to receive news, updates or promotional communications from us.

How We Collect Personal Information

We may collect personal information:

  • directly from you when you visit our website, make a purchase, complete a personalisation form, upload content, contact us or otherwise provide information to us;

  • automatically when you interact with our website, including through cookies and similar technologies;

  • from Shopify and other service providers that help us operate our website and fulfil your order; and

  • from third parties where permitted by law.

How We Use Your Personal Information

We use personal information where reasonably necessary to operate My Red Thread Tales and provide our products and services.

This may include using your information to:

  • process and manage your order;

  • process payments;

  • create your personalised keepsake;

  • prepare your digital proof or flipbook for review;

  • communicate with you about your order;

  • make requested changes or corrections;

  • arrange printing, production and delivery;

  • provide customer support;

  • maintain appropriate transaction and business records;

  • improve our products, website and customer experience;

  • maintain the security of our website and prevent fraud or misuse;

  • comply with legal requirements; and

  • send marketing or promotional communications where you have chosen to receive them.

We do not sell your private family photographs, personal messages or personalised book content.

Personalised Content and Photographs

Our products are created using content supplied by you.

This may include photographs, names, personal messages, family relationships, memories, dedications and other information that you choose to include in your book.

We use this content for purposes reasonably connected with creating and fulfilling your order, including:

  • preparing your personalised book;

  • creating a digital proof for your review;

  • making requested changes;

  • arranging production and printing;

  • resolving issues associated with your order; and

  • assisting with a reprint or replacement where appropriate.

We will not use your private family photographs, personal messages or personalised book content in our website, advertising, social media or other promotional material without your permission.

From time to time, we may ask whether you are happy for us to share a finished book, photograph, testimonial or other content. You are under no obligation to agree.

Information About Other People

Your personalised keepsake may contain photographs or personal information relating to people other than you.

When providing this content, you confirm that you have an appropriate basis or permission to provide and use the information and photographs for the purpose of creating your personalised product.

Please avoid providing sensitive or unnecessary personal information about another person where it is not required for your book.

Children's Information

Many My Red Thread Tales keepsakes are created for children. As a result, we may knowingly receive information about a child from their parent, guardian or another adult creating a personalised book.

This may include a child's:

  • name;

  • photographs;

  • age or other information relevant to the book;

  • family relationships;

  • memories or stories; and

  • personalised messages written for them.

Our website, checkout and personalisation process are intended to be completed by adults. We do not intentionally ask children to independently purchase products or submit their own personal information to us.

Where information about a child is provided as part of an order, we use that information only where reasonably necessary to create, review, produce, deliver and support the personalised product or where otherwise authorised or required by law.

We take particular care with children's photographs and personal information and do not use this material for promotional purposes without appropriate permission.

How We Share Personal Information

We may share limited personal information with trusted service providers where reasonably necessary to operate our business or fulfil your order.

These may include providers that assist us with:

  • ecommerce and website hosting, including Shopify;

  • payment processing;

  • online forms and file storage;

  • digital book preparation and personalisation;

  • printing and book production;

  • shipping and delivery;

  • customer communications;

  • website analytics and performance;

  • fraud prevention and security; and

  • professional or technical services.

Where possible, we provide service providers only with the information reasonably necessary for them to perform their role.

For example, a printing or production provider may need access to the completed book file in order to manufacture your personalised book, and a delivery provider may require your name and delivery address to deliver it.

We may also disclose information:

  • where you direct or authorise us to do so;

  • where required or permitted by law;

  • where reasonably necessary to protect our legal rights or the rights of others; or

  • in connection with a legitimate business transaction such as the sale or restructuring of the business.

Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of our store in order to provide its ecommerce services to us and to you.

Information submitted through our online store may be transmitted to and processed by Shopify and its service providers in countries other than New Zealand.

Certain Shopify services may also use information about your interactions with our store and other Shopify merchants to provide or improve Shopify services.

Where Shopify independently processes personal information for its own purposes, its own privacy terms and processes may apply.

You can find further information about Shopify's privacy practices through Shopify's Consumer Privacy Policy and privacy portal.

Third-Party Websites and Services

Our website may contain links to, or integrate with, websites and services operated by third parties.

These third parties have their own privacy practices and policies. We are not responsible for the privacy or security practices of websites or services that we do not control.

We encourage you to review the privacy information provided by a third-party service before providing information directly to it.

International Processing and Transfers

Some of the technology, ecommerce, cloud storage, printing, production and fulfilment providers we use may operate outside New Zealand.

As a result, your personal information may sometimes be processed or stored overseas.

Where personal information is disclosed outside New Zealand, we take reasonable steps to ensure that the disclosure is appropriate and that the information receives safeguards consistent with our obligations under New Zealand privacy law.

Information necessary to manufacture or deliver your personalised book may also be provided to overseas printing, production or fulfilment providers.

Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, modification or disclosure.

We use reputable service providers and take precautions appropriate to the nature of the information we handle.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Please take care when transmitting personal or sensitive information online and contact us if you have concerns about how to provide information securely.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or where it needs to be retained for legitimate business, accounting, tax or legal purposes.

Order and transaction records may be retained for longer periods where necessary for ordinary business and record-keeping requirements.

We generally retain photographs, personalisation information and book-production files for up to 12 months after your order has been completed. This allows us to assist with corrections, order issues, replacements or potential reprints.

After this period, we may delete these files where reasonably practicable unless:

  • you have asked us to retain them;

  • they are required to resolve an issue relating to your order; or

  • we are legally required to retain them.

You can contact us if you would like us to consider deleting your photographs or personalisation files earlier. We will action reasonable requests unless there is a legitimate or legal reason for retaining particular information.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • operate the website and checkout;

  • remember your preferences;

  • understand how our website is used;

  • measure website performance;

  • improve our products and services; and

  • support marketing and advertising where applicable.

Some cookies and technologies may be provided by Shopify or other third-party services used on our website.

Depending on your location, you may be provided with options to manage non-essential cookies or certain uses of your information.

You can also control some cookies through your browser settings, although disabling certain cookies may affect how the website functions.

Marketing and Advertising

Where you have subscribed to receive marketing communications, we may use your contact details to send information about My Red Thread Tales, including product updates, new keepsakes, stories, offers or other news.

You can unsubscribe from promotional emails at any time using the unsubscribe option included in those emails.

If you unsubscribe from marketing, we may still send communications that are necessary to manage an order you have placed.

Our website may also use technologies provided by Shopify or other services to measure advertising performance or provide more relevant advertising, subject to the privacy choices and protections applicable to you.

Your Rights and Choices

Depending on the laws that apply to you, you may have rights in relation to your personal information.

Under New Zealand privacy law, you may request access to personal information that we hold about you and ask us to correct information that is inaccurate.

Depending on your location and applicable law, you may also have rights relating to:

  • deletion of personal information;

  • receiving a copy of certain information;

  • objecting to or limiting particular uses of information;

  • withdrawing consent where processing relies on consent; and

  • managing certain advertising or marketing preferences.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before responding to a privacy request.

Managing Communication Preferences

If you receive promotional emails from us, you can opt out at any time by following the unsubscribe instructions in the email.

Opting out of promotional communications will not prevent us from sending necessary transactional messages relating to an existing order.

Privacy Concerns and Complaints

If you have a question or concern about how we collect, use, store or disclose personal information, please contact us so that we can investigate and try to resolve the matter.

If you are in New Zealand and believe your privacy rights have been breached, you may also have the right to make a complaint to the New Zealand Office of the Privacy Commissioner.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, service providers, business practices or legal obligations.

The current version will be published on our website and the "Last updated" date will show when it was most recently revised.

Contact Us

For questions about this Privacy Policy, to request access to or correction of your personal information, or to raise a privacy concern, please contact:

My Red Thread Tales
Email: ashleywest@myredthreadtales.com
Website: www.myredthreadtales.com

My Red Thread Tales is based in Auckland, New Zealand.